AI tool registry · E-commerce AI
Does Auglio Try-on Mirror trigger an EU AI Act Article 50 duty?
by auglio
Verdict — duty applies
Article 50(4) — label deepfakes and AI-generated public text
This tool produces or manipulates content that can pass for real — images, audio, video of people and events, or public-interest text. Article 50(4) requires deployers to disclose that such content is artificially generated or manipulated, visibly.
E-commerce AI: where this tool sits
Product-description writers, AI merchandising, review summarisers for shops. Usually a content-generation duty; an embedded shopping assistant adds the interaction disclosure on top.
WooCommerce and Shopify plugins in this group often generate customer-facing text at scale — that text is synthetic content.
What you must show
- A visible label on or beside the content itself — not only in metadata.
- For realistic media of real people: the label is required even with their consent.
- For AI-written public-interest text: a human taking genuine editorial responsibility lifts the duty; absence of one triggers it.
A disclosure you can adapt
“This image/video/audio is AI-generated.”
The Klarvo WordPress plugin renders clause-correct notices like this automatically for the tools it detects.
How Klarvo finds Auglio Try-on Mirror
The Klarvo detection registry recognises Auglio Try-on Mirror by its WordPress plugin signature (“auglio-try-on-mirror”). Detection confidence in the registry: medium. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using Auglio Try-on Mirror on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More e-commerce ai in the registry
This page describes the typical Article 50 position for Auglio Try-on Mirror as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.