AI tool registry · AI search
Does Cludo trigger an EU AI Act Article 50 duty?
by Cludo
Verdict — duty applies
Article 50(1) — tell people they're interacting with AI
This tool puts an AI in direct contact with your visitors. Article 50(1) of the EU AI Act requires that people are informed they are interacting with an AI system — clearly, and no later than the first interaction — unless it's already obvious to a reasonably informed person.
AI search: where this tool sits
Semantic site search, AI-powered product finders, answer engines. Where results read as generated answers rather than ranked links, the interaction disclosure starts to apply.
A conversational answer box is an interaction; a re-ranked results list is not. The duty follows which one your visitors experience.
What you must show
- A visible notice at or before the first exchange — on the widget itself, not in a footer.
- Plain wording: say it's an AI assistant, not a euphemism.
- A route to a human where one exists — it strengthens trust and the disclosure.
A disclosure you can adapt
“You're chatting with an AI assistant (Cludo). Ask to be transferred to a person at any time.”
The Klarvo WordPress plugin renders clause-correct notices like this automatically for the tools it detects.
How Klarvo finds Cludo
The Klarvo detection registry recognises Cludo by its WordPress plugin signature (“cludo”), the scripts and objects it places on your pages (customer.cludo.com, CludoSearch) and the interface elements it renders (1 known signature). Detection confidence in the registry: high. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using Cludo on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More ai search in the registry
This page describes the typical Article 50 position for Cludo as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.