AI tool registry · Email & messaging AI
Does HubSpot trigger an EU AI Act Article 50 duty?
by HubSpot
Verdict
No Article 50 transparency duty in typical use
In its typical deployment this tool neither converses with your visitors nor generates synthetic content they see — so the EU AI Act's Article 50 transparency duties don't apply to it. That's a verdict about this tool's normal use, not your whole stack.
Email & messaging AI: where this tool sits
AI email writers, smart replies, campaign generators. Outbound synthetic text — the marking expectations follow the message.
An AI-drafted email a human edits and sends is ordinary correspondence; fully automated AI conversation with customers is interaction.
What this means for your site
- No visitor-facing disclosure is required for this tool in normal use.
- Re-check if you extend it into anything conversational or content-generating.
- Your other AI tools may still carry duties — check the stack, not just one plugin.
How Klarvo finds HubSpot
The Klarvo detection registry recognises HubSpot by its WordPress plugin signature (“hubspot-email”), the scripts and objects it places on your pages (js.hs-scripts.com, js.hsforms.net, _hsq) and cookies it sets (hubspotutk, __hstc). Detection confidence in the registry: medium. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using HubSpot on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More email & messaging ai in the registry
This page describes the typical Article 50 position for HubSpot as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.