AI tool registry · Personalisation
Does If-So Dynamic Content trigger an EU AI Act Article 50 duty?
by If-So
Verdict
No Article 50 transparency duty in typical use
In its typical deployment this tool neither converses with your visitors nor generates synthetic content they see — so the EU AI Act's Article 50 transparency duties don't apply to it. That's a verdict about this tool's normal use, not your whole stack.
Personalisation: where this tool sits
Recommendation engines, dynamic content, AI-picked layouts. Recommending is not conversing — Article 50 rarely bites — but the line moves if the personalisation talks to the visitor.
Watch the boundary: a recommender that opens a chat-style dialogue has crossed into interaction territory.
What this means for your site
- No visitor-facing disclosure is required for this tool in normal use.
- Re-check if you extend it into anything conversational or content-generating.
- Your other AI tools may still carry duties — check the stack, not just one plugin.
How Klarvo finds If-So Dynamic Content
The Klarvo detection registry recognises If-So Dynamic Content by its WordPress plugin signature (“if-so”) and the scripts and objects it places on your pages (wp-content/plugins/if-so/). Detection confidence in the registry: medium. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using If-So Dynamic Content on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More personalisation in the registry
This page describes the typical Article 50 position for If-So Dynamic Content as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.