AI tool registry · Fraud detection
Does Kount trigger an EU AI Act Article 50 duty?
by Equifax
Verdict — duty applies
Article 50(1) — tell people they're interacting with AI
This tool puts an AI in direct contact with your visitors. Article 50(1) of the EU AI Act requires that people are informed they are interacting with an AI system — clearly, and no later than the first interaction — unless it's already obvious to a reasonably informed person.
Fraud detection: where this tool sits
Payment screening, fake-account detection, risk scoring of transactions. Financial fraud detection is explicitly outside the Act's high-risk credit rules, and there's no Article 50 duty in watching for abuse.
These tools protect the service; they neither converse with visitors nor synthesise content.
What you must show
- A visible notice at or before the first exchange — on the widget itself, not in a footer.
- Plain wording: say it's an AI assistant, not a euphemism.
- A route to a human where one exists — it strengthens trust and the disclosure.
A disclosure you can adapt
“You're chatting with an AI assistant (Kount). Ask to be transferred to a person at any time.”
The Klarvo WordPress plugin renders clause-correct notices like this automatically for the tools it detects.
How Klarvo finds Kount
The Klarvo detection registry recognises Kount by its WordPress plugin signature (“kount”), the scripts and objects it places on your pages (tst.kaptcha.com, ssl.kaptcha.com, ka), the interface elements it renders (1 known signature) and cookies it sets (ka_). Detection confidence in the registry: high. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using Kount on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More fraud detection in the registry
This page describes the typical Article 50 position for Kount as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.