AI tool registry · Personalisation
Does Relap – recommendation engine embedded into site trigger an EU AI Act Article 50 duty?
by Relap.io
Verdict — duty applies
Article 50(4) — label deepfakes and AI-generated public text
This tool produces or manipulates content that can pass for real — images, audio, video of people and events, or public-interest text. Article 50(4) requires deployers to disclose that such content is artificially generated or manipulated, visibly.
Personalisation: where this tool sits
Recommendation engines, dynamic content, AI-picked layouts. Recommending is not conversing — Article 50 rarely bites — but the line moves if the personalisation talks to the visitor.
Watch the boundary: a recommender that opens a chat-style dialogue has crossed into interaction territory.
What you must show
- A visible label on or beside the content itself — not only in metadata.
- For realistic media of real people: the label is required even with their consent.
- For AI-written public-interest text: a human taking genuine editorial responsibility lifts the duty; absence of one triggers it.
A disclosure you can adapt
“This image/video/audio is AI-generated.”
The Klarvo WordPress plugin renders clause-correct notices like this automatically for the tools it detects.
How Klarvo finds Relap – recommendation engine embedded into site
The Klarvo detection registry recognises Relap – recommendation engine embedded into site by its WordPress plugin signature (“relap”). Detection confidence in the registry: high. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using Relap – recommendation engine embedded into site on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More personalisation in the registry
This page describes the typical Article 50 position for Relap – recommendation engine embedded into site as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.