AI tool registry · Image, audio & video generation
Does Unlimited Photos – Unsplash and Lexica images trigger an EU AI Act Article 50 duty?
by Kevin Batdorf
Verdict — duty applies
Article 50(4) — label deepfakes and AI-generated public text
This tool produces or manipulates content that can pass for real — images, audio, video of people and events, or public-interest text. Article 50(4) requires deployers to disclose that such content is artificially generated or manipulated, visibly.
Image, audio & video generation: where this tool sits
Generators and editors for images, audio and video. Synthetic media is where the Act is most explicit: machine-readable marking for providers, and a visible label when the result is a deepfake of real people, places or events.
Photorealistic output of real-seeming people or events is deepfake territory — Article 50(4) requires saying so, visibly.
What you must show
- A visible label on or beside the content itself — not only in metadata.
- For realistic media of real people: the label is required even with their consent.
- For AI-written public-interest text: a human taking genuine editorial responsibility lifts the duty; absence of one triggers it.
A disclosure you can adapt
“This image/video/audio is AI-generated.”
The Klarvo WordPress plugin renders clause-correct notices like this automatically for the tools it detects.
How Klarvo finds Unlimited Photos – Unsplash and Lexica images
The Klarvo detection registry recognises Unlimited Photos – Unsplash and Lexica images by its WordPress plugin signature (“unlimited-photos”). Detection confidence in the registry: high. The registry updates weekly as new AI tools appear — installs pick the update up automatically.
Using Unlimited Photos – Unsplash and Lexica images on WordPress?
The free Klarvo plugin scans your site, finds tools like this one, and renders the correct Article 50 notice for each — no account required to start.
Not on WordPress? The scope check works for any stack.
More image, audio & video generation in the registry
This page describes the typical Article 50 position for Unlimited Photos – Unsplash and Lexica images as catalogued in the Klarvo detection registry on the basis of its public signature, and is not legal advice for your specific deployment. Deadline for Article 50 duties: 2 August 2026. See the plain-English Article 50 guide.