What is KlarvoEngine?

KlarvoEngine is Klarvo's regulatory intelligence engine. It analyses your AI system through a 3-pass classification pipeline and produces an article-cited compliance memo with obligations, deadlines, and recommended controls — in under 60 seconds.

What is the EU AI Act?

The EU AI Act (Regulation 2024/1689) is the world's first comprehensive AI regulation. It classifies AI systems by risk level and imposes obligations on providers and deployers of AI systems operating in the EU.

Any organisation that provides or deploys AI systems affecting people in the EU — regardless of where the organisation is based. This includes websites with AI chatbots, companies using AI analytics, and businesses integrating AI models into their products.

Prohibited AI practices have been enforceable since February 2025. GPAI model obligations since August 2025. Article 50 transparency and most remaining obligations apply from August 2, 2026.

What are the penalties?

Up to €35 million or 7% of global turnover for prohibited practices. Up to €15 million or 3% for transparency and other violations. For SMEs, the penalty is whichever amount is lower.

How Detection Works — Klarvo Docs

The registry

Klarvo AI Transparency uses a built-in registry of 1,800+ AI-powered tools. Each entry includes:

Tool name and vendor

WordPress plugin slug (for plugin-based detection)

JavaScript signatures (for SaaS/embed-based detection)

Category (one of 12)

EU AI Act classification

Relevant articles

12 detection categories

Interaction (45+ tools) — Chatbots, live chat, virtual assistants. Examples: Tidio, Intercom, Drift, Zendesk Chat.

Analytics (20+) — Visitor behaviour analysis, heatmaps, session replay. Examples: Google Analytics (GA4), Hotjar, Microsoft Clarity.

Personalisation (20+) — Content personalisation, A/B testing, recommendations. Examples: Optimizely, Dynamic Yield, VWO.

Media (19+) — Image/audio/video processing and generation. Examples: ShortPixel, Imagify, ElevenLabs.

Search (17+) — AI-powered site search. Examples: Algolia, Jetpack Search, Coveo.

Security (17+) — Bot detection, CAPTCHA, threat intelligence. Examples: Wordfence, Cloudflare Bot Management, reCAPTCHA.

Accessibility (16+) — AI accessibility overlays and tools. Examples: accessiBe, UserWay, AudioEye.

Content (15+) — AI content generation and editing. Examples: AI Engine, Elementor AI, Divi AI.

Commerce (14+) — Product recommendations, dynamic pricing, merchandising. Examples: Nosto, Clerk.io, Yotpo.

Email (13+) — AI-powered email marketing and automation. Examples: Mailchimp, HubSpot, Klaviyo.

Translation (10+) — Automated translation. Examples: TranslatePress, WPML, Weglot.

SEO (9+) — AI-powered SEO analysis and optimisation. Examples: Rank Math, Yoast SEO.

Detection methods

Plugin-based: Compares your active WordPress plugin slugs against the registry. This is how standalone mode works.

JavaScript-based: In connected mode, the widget script (w.js) also scans for known JavaScript signatures of SaaS tools loaded on the page (e.g., Intercom's widget, Drift's embed code).

What "detected" means

Detection means a known AI-powered tool is active. It does NOT mean the tool is non-compliant. The badge simply discloses its presence — which is what Article 50 requires.

Registry updates

The registry is updated with each plugin release. New tools are added based on EU AI Act relevance, market presence, and community requests.

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